KFC – Kerry

Client

KFC

Role

Concept, Photoshoot and Instore & OOH

As a freelancer, I had the exciting opportunity to collaborate on a project for KFC, aimed at creating a visually enticing and delectable experience with their renowned Zinger Mozzarella Burger. By skillfully slicing and opening the burger, we were able to present a tantalising sight of cheese strings that delighted the senses.

This concept pushed the boundaries for KFC, as their traditional approach involved capturing their burgers as a whole.

I conceived the concept and presented it through a scamp, effectively showcasing the vision. Furthermore, I directed the photoshoot and collaborated closely with the food stylist and retouchers to bring this groundbreaking campaign to life. The result was a revolutionary visual campaign that ran both in-store and out-of-home (OOH) across numerous locations nationwide, captivating audiences for a period of six weeks.