PASHN – Kerry

Client

PASHN

Role

Branding, UX and Web Design

I was appointed to create and implement the visual brand identity for PASHN, a new contemporary media agency catering to passionate individuals in the fashion, leisure, and entertainment industries.

To initiate the creative process, I began by crafting mood boards and gathering visual references, which sparked productive discussions with the client (the two founding partners). By incorporating a playful interpretation of the universally recognised ‘play button’ symbol and a vibrant, on trend color palette, we successfully met the brand’s requirements and achieved remarkable results.

Once the visual direction and overall aesthetic (including colors, fonts, and interactive elements) were defined and approved, I proceeded to develop and deliver a comprehensive range of brand assets, including their branded WordPress website.

Credits:
Web Development: kraftandkode.com