POWERADE – Kerry

Client

POWERADE

Role

Concept, Photoshoot and OOH

We were approached with the task of creating a captivating key visual for Powerade, highlighting the new POWERADE ION4 and its functional benefits. Using existing assets, the challenge was to incorporate Greg Inglis, the esteemed Australian professional rugby league footballer who served as the brand ambassador for Powerade.

After presenting and selling in my concept through a scamp, which involved visually wrapping the IONS around Greg, we proceeded to organise a photoshoot. I took charge as the art director, ensuring the vision was brought to life. Subsequently, I designed the key visual that would introduce this exciting new product to the Australian market. The final assets were effectively utilised in multiple grocery advertisements and out-of-home (OOH) locations nationwide.

The success of this idea was undeniable, leading to its adoption by Powerade for subsequent campaigns across their entire portfolio.