PrepayPower – Kerry

Client

PrepayPower

Role

Design and 15 & 30 sec animated TVC

In April 2020, the Irish energy company PrepayPower approached us with a brief to create a TV commercial. Despite the challenges posed by the restrictions on live TV shoots and travel at the time, we embraced the opportunity and proposed an innovative solution - designing an animated advert. This also provided us with a chance to revamp their existing 2D character and brand mascot, ‘Sparky’.

The script for the 15 and 30 second commercial was crafted by the Creative Director. Following that, I took charge of designing and directing the multiple animated scenes for the commercial. Our goal was to showcase PrepayPower’s 2D character, ‘Sparky’, in a kawaii style, demonstrating his control over energy usage in a home setting.

The result was an animated TV commercial that not only met the client’s objectives but also introduced a fresh and captivating version of ‘Sparky’ as an ownable and instantly recognisable brand asset. This character was subsequently utilised across various campaigns spanning digital, social media, and print mediums, ensuring a consistent and engaging brand presence for PrepayPower.